Ecommerce Consulting, Fractional Leadership & Coaching

Ecommerce Strategy & Growth

IDEAL FOR

Founders & leadership teams who know something needs to change but want a clear, evidence-led plan before they move.

  • Choose a Lite or Comprehensive Audit across acquisition, conversion and retention. I identify the bottlenecks impacting revenue, profit and customer lifetime value.

    Delivered in 1 session · Audit deck · Channel benchmarks · Revenue opportunity map · Prioritised roadmap

  • A clear, prioritised growth plan focused on the initiatives that will deliver the greatest commercial impact.

  • Strategic support to help implement recommendations across ecommerce, customer experience, retention and growth.

  • Continuous optimisation, measurement and refinement to improve performance and unlock sustainable growth.

Ecommerce Advisory & Consulting

IDEAL FOR

  • Founders looking for an experienced strategic partner

  • Ecommerce teams needing senior leadership support

  • Businesses between key hires

  • Brands preparing for growth, investment or expansion

  • Leadership teams seeking an external perspective

Running a business often means making decisions with incomplete information, competing priorities and limited time.

My strategic Advisory service provides founders, leadership teams and ecommerce leaders with ongoing access to senior commercial and ecommerce expertise. Through regular strategy sessions, we work together to identify opportunities, solve problems, challenge assumptions and focus on the initiatives that will have the greatest impact.

Whether you're navigating growth, improving performance, leading a team or planning what's next, I help bring clarity, direction and confidence to the decisions that matter most.

    • Ecommerce strategy

    • Acquisition, conversion and retention

    • Customer experience

    • Commercial performance

    • Growth planning and prioritisation

    • Team structure and capability

    • Agency and partner management

    • Budgeting and forecasting

    • KPI development and reporting

    • Technology and platform decisions

    • Weekly or fortnightly strategy sessions

    • Email and Slack support between meetings

    • KPI and performance reviews

    • Opportunity identification and prioritisation

    • Strategic guidance and accountability

    • Access to an experienced ecommerce leader when you need it

Fractional Ecommerce Director

IDEAL FOR

  • Founders who need experienced ecommerce leadership

  • Businesses between senior hires

  • Brands preparing for significant growth or transformation

  • Teams requiring strategic direction and accountability

  • Businesses launching new markets, platforms or growth initiatives

  • Brands looking to improve performance without adding a full-time executive

For businesses that need senior ecommerce leadership without the commitment of a full-time executive.

As a Fractional Ecommerce Director, I become an extension of your leadership team, providing strategic direction, commercial oversight and hands-on leadership across ecommerce, digital, customer experience and growth. I help bridge the gap between strategy and execution - ensuring the right priorities are identified, aligned and delivered.

  • Unlike a consultant or advisor, a Fractional Ecommerce Director takes ownership of the ecommerce function. I work closely with founders, executives and teams to establish priorities, align stakeholders, oversee execution and drive commercial outcomes.

    This may include ecommerce strategy, budgeting and forecasting, team leadership, customer experience, retention, acquisition, platform decisions, agency management and performance reporting.

    • Ecommerce strategy and growth planning

    • Customer acquisition, conversion and retention

    • Budgeting, forecasting and commercial planning

    • Team structure, capability and leadership

    • Agency and partner management

    • Ecommerce platform and technology decisions

    • Customer experience and loyalty programs

    • International expansion and market launches

    • KPI development and reporting frameworks

  • Fractional engagements are typically structured around a set number of days per month and tailored to the needs of the business.

    This can range from strategic leadership and executive support through to active participation in leadership meetings, performance reviews, project delivery and team mentoring.

    The objective is to provide the level of support and accountability your business needs, without the cost of a full-time executive.

Coaching & Mentorship

IDEAL FOR

  • Founders and business owners

  • Heads of Ecommerce, Digital and Marketing

  • Ecommerce Managers preparing for senior leadership roles

  • Emerging leaders and high-potential team members

  • Businesses looking to develop internal talent

  • Teams requiring mentoring and capability uplift

Running a team, leading growth and making commercial decisions can be challenging, especially when you're expected to have all the answers.

My Coaching & Mentorship program provides founders, ecommerce leaders and emerging managers with a confidential sounding board, practical guidance and real-world experience gained from over 20 years leading ecommerce, digital and customer experience teams.

Together, we'll work through the challenges, opportunities and decisions that come with growing a business, leading people and building a successful career.

Whether you're preparing for a promotion, leading a team for the first time or navigating complex business decisions, I'll help you build confidence, capability and commercial thinking.

  • This program is designed for people responsible for driving results, leading teams or making important business decisions.

    Whether you're a founder feeling isolated, a Head of Ecommerce wanting an experienced sounding board, or a manager stepping into leadership for the first time, coaching provides a safe space to think strategically, challenge assumptions and accelerate growth.

  • Coaching is delivered through 1:1 monthly, fortnightly or weekly sessions, either virtually or in person.

    Sessions are flexible and led by what matters most to you at the time. Some sessions may focus on strategy, performance and growth. Others may centre around leadership, team challenges, hiring decisions or preparing for important presentations and meetings.

    The goal is simple: help you become a stronger leader, make better decisions and create a bigger impact.

  • Every session is tailored to your goals and current challenges.

    Common topics include:

    • Commercial thinking and decision making

    • Ecommerce strategy and growth planning

    • Leadership and people management

    • Hiring, team structure and capability development

    • Stakeholder management and influencing skills

    • Board and executive presentation preparation

    • Career progression and leadership development

    • Managing agencies and external partners

Let's solve the right problem.

Most businesses don't suffer from a lack of ideas. They suffer from too many priorities and not enough clarity.

If you're looking for an experienced partner to identify opportunities and help you make better decisions, let's connect.